We all make mistakes. Really. Even perfectionists (aka the personality type that’s typically drawn to the field marketing profession). But my motto is, “it’s not Special leads a mistake unless you DON’T learn from it” (and then do it again…). So, you’re welcome in advance. I’m going to help you learn from others’ mistakes so you don’t have to make your own. Here are three of the biggest mistakes that field marketers make—taken from my own experience and friends/colleagues who Special leads have been honest enough to share: 1. Being Misunderstood (or, perhaps even, misunderstanding your own role)
A common misperception of field marketing is thinking that Special leads it’s all about events. Yes, field events are a piece of the field marketing success matrix, but your value is SO much more to your company. You should see yourself, and attain visibility for yourself, as a true partner of your sales organization. Here at Marketo, our field marketing is responsible for the creation Special leads and development of demand through a combination of business processes, integrated marketing campaigns, and sales tools/programs. We execute on that by aligning Special leads and supporting the field to promote
Marketo offerings, and ultimately add new customers and increase Special leads the share of wallet. We also help the field focus on targeted, higher value/strategic deals. Our mantra is ‘quality over quantity’. See? Field marketing is much more than just field events…not to deny the importance and value of actual field events. Field Marketing Is More Than Events 2. Neglecting to Special leads Speak “Sales” Jargon is hard to learn in any industry and role. But, learning the terms that your sales partners use is extremely important. You cannot convey your value or your desire to collaborate unless you reach them at their level.