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asim 112
Aug 01, 2022
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OTT advertising has distinct benefits that can help you improve your overall marketing success. While the specific features and benefits vary heavily depending on the platforms you’re choosing, here are a few advantages that OTT advertising can offer, particularly compared to traditional TV commercials: OTT advertising is typically much more cost-effective than standard television commercials, even those only broadcast locally. Costs vary heavily based on the platform, but you might be looking at $5-20 per thousand views (CPM) on OTT advertising as opposed to $30 per thousand views minimum for local TV airing, or up to $115,000 for a standard national airing. Unlike standard television commercials, OTT ads have whatsapp database higher engagement rates. With the Super Bowl as the main exception, most users ignore commercials when watching cable. They get up and walk around, and fast-forward when watching later on DVR. With OTT, there are short ad breaks that users need to watch. You’ve got more of a captive audience, which means higher engagement. And this, of course, can mean better results. OTT advertising typically offers better targeting than standard television commercials, which focus on location, time of day, and channel targeting. OTT advertising, on the other hand, can help reach different demographics, take interests into consideration and even utilize retargeting. It’s a new place to reach your target audience. When users see an ad on Facebook, they most often scroll past. They can’t do that here, and this is a new way to reach potential audience members and build brand awareness. How to Purchase OTT Advertising How you purchase OTT advertising will depend heavily on the specific platform, but there are two main options. The first is Guaranteed Insertion Orders (or “Guaranteed IO”). With this method, you buy a set number of impressions for a set price. That price is typically based on the frequency of ads shown and your potential reach.
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