Aug 02, 2022
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several things, including: Advertising Continue reading below Add high-performing search terms to your ad group as keywords. Adjust your bids: Search terms that appear in the search terms report receive traffic, so you'll want to make the most of them. If you realize that a search term is not relevant enough to the products or services you offer, add it as a negative keyword. Select the appropriate match type (for example, broad, phrase, exact, or negative) for existing keywords. A bit of background on match types You decide for which keywords your ads are shown. choose from three different match types for each keyword. Here is a brief description of the three types: Exact match: one or more words written in square brackets, for example, [Chicago photographer]. The SERPs should be the exact phrase you choose with nothing more (or less than). In this case, Chicago photographer (only). Broad match: one or more words written without any other punctuation, for example, photographer from Chicago. SERPs include thousands of different similar targeted email list results that can boost your ad. Exact phrase: one or more words written in quotation marks, for example "Chicago photographer". Fewer SERPs than broad match because they must contain the search phrase. In this case, Chicago photographer. chicago photographer chicago photographer award 3 Ways the Google AdWords Search Terms Report Can Help You As mentioned, getting qualified leads during the holiday season is truly a key success factor. We may consider the data collected from the search terms report useful in three key ways for your AdWords advertisements. Let's take a look at these and discuss how you can use them to grow taller over the holidays. can really help you consider new keyword opportunities. Use the report to identify terms that are performing well, then include those terms in your search keywords.