Jun 27, 2022
In Welcome to the Forum
It's an accepted best practice that having an FBA offer is crucial to succeeding on Amazon, but this year is anything but ordinary. While it is always recommended to have Prime offers Banner Design for all your products, you must also create a Merchant Fulfilled (MF) SKU and have inventory available to ship from your location or 3PL partner. If your product cannot be stocked via FBA due to delays or storage limitations, having this MF option will be essential to extending your holiday selling season, allowing you to maximize your total sales for the year. In general, MF orders do not sell as quickly as products available through FBA. But your MF item will sell out if there are no other FBA Banner Design offers or if your competitors are also out of the Buy Box due to shipping restrictions and delays. We saw that during the height of the lockdowns, many MF offers were selling even better than FBA offers due to delays at Amazon warehouses. 2. Check your ads The fourth quarter Banner Design can dramatically increase the number of eyes on your products, so it's essential to make sure that when traffic comes to your ad, that traffic converts. Confirming that your ads are optimized and following industry best practices can help them convert more consistently. After optimizing the first time, go Banner Design back and see if your changes were effective in increasing your conversion. You can identify this by pulling down your product's detailed sales and traffic report and looking at the unit session percentage, which is essentially your conversion rate on Amazon. You can use various tools to A/B test your product listings, such as Splitly or Sellerly (currently free). Advertising Continue reading below Amazon also has Banner Design a split-testing tool, “Management By Experiments,” but, as of this writing, its use is limited to testing your A+ content. It was announced at the Amazon Accelerate conference earlier this month that Manage Your Experiments would also be expanded to test titles and chips. You can also use Banner Design data from the Detailed Sales and Traffic by Child report to identify changes in pageviews, sessions, and conversion. 8 Things Amazon Sellers Should Do To Prepare For Q4 Sales 3. Review your advertising strategy Now is the time to review your current ad campaigns and make sure you are: Advertising Continue reading below Properly use a campaign structure. Use of multiple match Banner Design types. Reduce ineffective keyword bids. Potential customers often ask us when they should increase their ads to optimize performance during the holiday season. The answer is not so simple. You don't want to wait for peak season to start showing your ads. We recommend that you start Banner Design showing your ads at least 90 days before the start of your season. In an advertising campaign, it can take up to 30 days for all of your keywords to appear on a regular basis. Plus, fewer of your competitors will run ads before peak season, making it easier to use ads to rank for a keyword organically.